Tuesday, July 15, 2008

All-American piss-swill is now Belgian piss-swill.

Some might be crying over this, but to me it's no big deal. When Bass was sold to Interbrew (which is now part of InBev) it went straight down the shitter. The subtleties of the malt bill that made Bass such a wonderful ale to drink at just below room temperature were entirely gone. Now it's hard to stomach a Bass at proper temp or even at ultra-cold temps that companies suggest their shitty beers are best served at. Bass tastes like Coors. What's the point in paying more for an import of a shitty beer whose doppelganger is brewed domestically? (Bass, although owned by InBev, is actually contract brewed by Coors)

Budweiser won't get any worse or any better because it was bought by InBev. It'll still be the rice-heavy bastard-child of pilsner lagers that was solely engineered to make beer using the shittiest, cheapest ingredients possible. The Anheuser-Busch breweries won't close down because it wouldn't make sense for InBev to try and import Budweiser. All this buyout means is the cash flow has changed hands. Other than that, the shitty, bastardized German-based lagered pilsner that was created for women-folk to drink during Oktoberfest will continue to be the beer of choice for numerous American men at various sporting events and will continue to be heralded by the clueless as a "real man's beer."

For details on the merger as well as a list of the more well-known (in the USA) InBev brands, click the jump.

Belgian-Brazilian brewer InBev has purchased St. Louis based Anheuser-Busch in a $52 billion takeover creating the world's largest brewer in St. Louis on July 14, 2008. The takeover from InBev began in May and concluded on July 13, 2008, after the Anheuser-Busch board of directors agreed on a $70 a share in cash. The new company will have net sales of $36 billion a year, offering consumers about 300 brands. InBev chief executive Carlos Brito, 48, is known for cutting costs, and will head the new company, called Anheuser-Busch InBev. Pictured is a brew kettle at the Anheuser-Busch World Headquarters building in south St. Louis on July 14, 2008. (UPI Photo/Bill Greenblatt)
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Bass (United Kingdom)
Beck's (Germany)
Boddingtons (United Kingdom)
Hoegaarden (Belgium)
Labatt Family (Canada)
Leffe (Global)
Löwenbräu (Germany)
Spaten (Germany)
St. Pauli Girl (USA)
Stella Artois (Global)
Tennent's (United Kingdom)

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1 comment:

Anonymous said...

it's great isn't it? Now "both kinds of beer" Miller and Bud are owned by foreign companies, but who now will we go to for our wonderful American water... uh, I mean beer?